Mintegral Tracking Pixel Integration
What is Mintegral Tracking Pixel Integration:
In the field of web attribution, we can adopt the Google Ads protocol standard as the basis for tracking advertising performance. This requires us to integrate Google Tag Manager (GTM) into our web pages to manage data feedback, and to use Google Analytics (GA) as our data analysis platform.
Currently, Mintegral has successfully implemented the integration of Google Tag Manager (GTM), allowing advertisers to easily utilize this tool to track and analyze advertising  performance.
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FIRST: Overall Integration Approach
A.Checklist and Configuration Strategy Before Integrating Pixel
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B.Integrating Pixel requires the following four steps:
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These four steps must be strictly followed in the specified order. Incorrect configuration or out-of-order setup will result in integration failure.
Step 1: Check if the website address has already integrated the Pixel code.
●If the integration is successful, the source code of the website address contains the Pixel code snippet (refer to the image below).
●If the Pixel code snippet is not present in the website address, please contact the Mintegral team to obtain the Pixel code and GTM ID. Place them in the <head> code block of your website, preferably near the beginning. Thus completing Step 1.
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Step 2: Check if the website address has integrated  GTM (Google Tag Manager).
●If the integration is successful, log in to the GTM platform (https://tagmanager.google.com/#/home), and the "Container Name" should retrieve the website address (refer to the image below).
●If the "Container Name" does not retrieve the website address, it indicates that GTM has not been historically integrated. Follow the instructions in Section 2 of this document titled "Setting up Integration" to configure GTM, thus completing Step 2.
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Step 3: Check if the website address has implemented conversion tracking for settlement events in GTM.
●If conversion tracking has been set up for settlement events, Step 3 is completed, and Pixel integration is finished.
●If conversion tracking has not been set up for settlement events, please contact the Mintegral team to obtain the tracking solution and corresponding code snippet. Insert the code snippet into the website address. This completes Step 3, and Pixel integration is finished.
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SECOND: Setting up the Callback Integration
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Currently, there are three integration options available for Mintergal's Pixel, depending on the advertiser's specific integration requirements and technical collaboration level. Here are the detailed descriptions, and please choose any one of them for integration.
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The setup for integration involves two parts: 【Conversion Tracking】 and 【Event Tracking】. Both parts need to be configured for the integration. The 【Conversion Tracking】 is for the "Settlement Event" and the 【Event Tracking】 is for the "PageView" event.
Choice 1: Integrated with GTM, managed by Mintegral (Recommended)
Applicable Scenarios:
The advertiser has completed the integration but does not yet have a clear event callback scheme and requires the involvement of Mintegral's operations for further design.
Operation steps:
a.Integration GTM ID
Advertisers can complete the integration by incorporating the GTM ID provided by Mintegral into their own GTM backend. The steps to integrate the GTM ID are as follows:
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Choice 2:Integrated with GTM, maintained by the advertiser
Applicable Scenarios:
Advertisers are becoming more sophisticated in their understanding of Pixel integration and are hoping to independently manage the return data.
Operation steps:
b.Create a Conversion feedback.
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https://magnet.rayjump.com/pixel?conv=1&url={{Page URL}}&ref={{Referrer}}&event={{Event}}&scroll={{Scroll Depth Threshold}}
●The above code should be inserted into the GTM (Google Tag Manager) backend under "Custom Image" - "Image URL",  and "Conversion" should be selected for "Triggering."
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c.Create a Event feedback.
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https://magnet.rayjump.com/pixel?url={{Page URL}}&ref={{Referrer}}&event={{Event}}&scroll={{Scroll Depth Threshold}}
●After updating the code, please fill it into the GTM (Google Tag Manager) backend under "Custom Image" - "Image URL", and select other relevant events for "Triggering".
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●List of Feedback Events
Event Name
Introduction
Required
Page Open
The advertisement click opens and successfully loads the landing page
Yes
Scroll 50%
User scrolls to view 50% of the content
No
Scroll 90%
User scrolls to view 90% of the content
No
Page View Duration N Seconds
The time a user spends on the page
No
Click Event N
User behavior event, there can be multiple
No
Conversion Click Event
User completes a conversion
Yes
THIRD: Creation of Ads and Ad Units
Refer to the account "Help Center" — "User Guide" — "Part Three: Ad Placement Operation Guide" (link as follows)
﻿https://assets-official.mintegral.com/uploads/2023/10/27/MTG-User-Manual-Advertiser-Self-service-Platform-EN.pdf﻿
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Forth: Setting Up Tracking Links
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After order placement, advertisers need to configure the tracking links themselves. Please note that only the "Click Tracking Link" needs to be configured; the "Impression Tracking Link" can be ignored and left blank.
A.Please contact the Mintegral team to enable Pixel tracking method permissions.
B.Use the following fixed format to concatenate the Click Tracking Link:
Click Tracking Link: website Address + "?" + &utm_mtg_click_id={click_id}&utm_mtg_campaign_uuid={uuid}&utm_source=mintegral&utm_medium={affiliate_id}&utm_campaign={offer_name}&utm_id={adv_offer_id}
●Concatenation Approach: Website Address + Question Mark + UTM Parameters (All UTM parameters must be added without modification).
●The "+" sign is for representation purposes only and should not be included in the actual link.
●If the website address already contains a "?" symbol, there's no need to add another "?". Simply append the UTM parameters after the website address.
C.Insert the assembled link into the area designated as "Click Tracking Link" in the image below, and set the other options as shown in the picture.
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D.Follow the instructions to obtain the test link and complete the testing (the Device ID can be filled in randomly; it will not affect the test results).
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F. Follow the instructions to obtain the test link and complete the testing (the Device ID can be filled in randomly; it will not affect the test results).
Click "Test Link" to obtain the test link (as shown in the image below). Click on the provided link, which will redirect you to the website address. Upon clicking, trigger the "Settlement Event", and wait for 10-20 minutes to receive the test result: " Successful".
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