Target ROAS optimizer
What is Target ROAS optimizer
Target ROAS optimizer is a strategy optimization feature that uses Mintegral's algorithmic capabilities to automatically bid based on user behavior in an oCPI (non-fixed bidding) , according to the advertiser's Day0/Day7 ROAS target. 
*oCPI means Optimized Cost Per Install
MTG ROAS optimization supports Day0 or Day7 target (cohort_period) and supports IAA or IAA&IAP.
Before you begin
Requirements for Starting a Target ROAS Optimizer
Products suitable for testing
The target product's IAA ad (in-app advertising) revenue and Purchase (in-app Purchase) revenue, with advertisers focusing on finding IAA or Purchase users who meet the Ad or Purchase ROAS target.
*Wathch the video guide below to see how to start your target ROAS campaigns:
﻿https://www.mintegral.com/wp-content/uploads/2021/08/self-service-guiding-video.mp4﻿
 Conditions to be met by the target product
IAA ROAS Campaign：
1.Post-back IAA and IAP (If any) event data, and the product needs to have accumulated at least 10 monetization postback events from full networks in the past 7 days.
2.The IAP revenue data from full networks accounted for <30%.
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IAA&IAP ROAS Campaign：
1.Post-back IAA and IAP event data, and the product needs to have accumulated at least 10 monetization postback events from full networks in the past 7 days.
2.The IAP revenue data from full networks accounted for >=10%.
3.Post-back installs from full networks, and the product needs to have accumulated at least 10,000 installs from full networks in the past 7 days.
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*The system will recommend the campaign's optimization events to target based on the installs data and event data of the product from full networks.
*If the Target ROAS Campaign cannot be created, please check if the install data and event data of the product meet the above conditions.
 Two supported methods for revenue data postback
Option1：
Support Revenue data post-back to Mintegral in real-time through MMP (Mobile Measurement Partner). Now support MMPs integrated with Mintegral.
Option2:
Support Revenue data post-back to Mintegral from Monetization Mediation through the Mintegral SDK. Support mediation include：
    ○ Applovin Max
    ○ Unity LevelPlay
    ○ Google AdMob
    ○ TradPlus
(This method is compatible with commonly used MMPs.)
Data verification
Enter [Cohort Report]- select all Demand package names, and check the D0/D7 IAA Rev, D0/D7 IAP Rev and D0/D7 ROAS dimensions. Ensure the difference rate is within 10% before enabling.
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*If the third party is Appsflyer, please select [Calendar Day] instead of [Cohort].
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*For further revenue data postback and verification, please refer to
﻿Mintegral Revenue Postback Guidelines﻿
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Campaign Set Up
Target ROAS Optimizer Set Up
Create and ad Campaign
Step1：
Create an ad campaign（or use an existing one）
*Watch the video guide below to see how to start your ad campaign
﻿https://www.mintegral.com/wp-content/uploads/2021/08/self-service-guiding-video.mp4﻿
Create ROAS offer
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Step2：Choosing an existing Campaign and add a new offer
●Quickly create a new ad offer by duplicating an existing one using Quick Add.
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Step3：Fill out the basic information
●Choose "Target ROAS" as the Bid Goal
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Note：If you are unable to see the “target ROAS” option under Bid Type, please contact Mintegral team at growth@mintegral.com,requesting them to enable ROAS targeting.
Make sure to also add your Mintegral user name, and email used to create your account
Step4：Choosing targeting options
●Select specific countries
●We suggest minimize the use of Advanced Targeting
Step5：Set the bid price, ROAS target and budget﻿
Please Note：
●Target Goal:  It is recommended that the initial D0/D7 ROAS target goals be based on D0/D7 ROAS on Mintegral Platform. If your goal is higher than this value, consider gradually increasing it after reaching the initial goal.
●If there is no separate entry of target values for each region/country, the default target value will be used.
Step6：Set Budget
●Suggest a minimum daily budget of $500. 
●Recommended minimum budget of $500 (to meet at least 100 installs per day). 
●A higher budget helps expedite model building, and setting it too low may result in exceeding the budget.
Step7：Upload Creatives
●The creaitve upload step is the same as the CPI offer. ROAS offers are default targeted at all ad type, we suggest to upload creative sizes and types as complete as possible to fully explore the traffic. The actual ad types used will be determined by the creatives you upload, and the system will automatically fill in the available ad types that can be covered.
●Highly recommend using Playable creatives
●Creative size requirements
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Important Note
●The first 5-7 days are the learning phase for D0 ROAS offer, and the first 15 days are the learning phase for D7 ROAS offer, during which the volume and quality may fluctuate. We suggest you could check in weekly or bi-weekly.
●For any new countries, it is advisable to add them directly to the existing ROAS Campaign for learning. 
●Day0 ROAS optimization usually takes 5-7 days to gradually optimize and stabilize, and Day7 ROAS optimization takes 15-20 days. It is recommended to adjust the goal at most twice a week with an adjustment range of no more than 10% per adjustment, otherwise it may cause the volume fluctuations.
●We recommend maintaining sufficient budget space at all times. The system detect the enough budget space, the algorithm will  proactive in acquiring volume.
*For more optimization suggestions, please refer to
﻿ROAS Campaign Optimization Instruction﻿
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